Telegraph gets radical

Things are likely to get quiet on the Screaming Headlines front for a couple of weeks while my wife and I visit friends and family in the USA. We'll be living out of suitcases for much of the time but if I can get access to a computer I will check in and pass on any observations that seem fit.

Meanwhile - just so that I have it here as an archive - here's a link to Strive PR's comments on a digital revolution taking place at the Telegraph. We’re looking here at some radical changes, indicating how newspapers are responding to changes in technology and how that impacts on the dissemination and reading of news.

The blog refers to this Press Gazette story which quotes the Telegraph group Chief executive Murdoch MacLennan:

Readers are migrating online, and advertisers are following them. People are demanding customised news, wherever and whenever they want it.

Whether its customer-driven or technology-driven, the concept of the ‘newspaper’ is shifting from a definitive factual account of ‘today’s big stories’ landing on your porch every morning, to an ever-changing, constantly updated narrative delivered on ‘a wide range of platforms’.


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Telegraph   new_media   online news   Press Gazette