Saturday, May 10, 2008

Brass tack #16. Offer incentives

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Any relationship counsellor will tell you that one secret to a successful love-match is to offer the occasional surprise in the form of a gi...
6 comments:
Friday, May 09, 2008

Brass tack #15. Make friends with journalists

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Brass Tacks 15 and 16 go hand-in-hand as guidelines to win the hearts and minds of journalists. If there are particular journalists who are...
2 comments:
Friday, April 18, 2008

Brass Tack #14. Offer them a chance to interview.

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You may have sent the same information to every journalist on your distribution list and each of them will be aware that the information is ...
4 comments:
Monday, March 31, 2008

Brass Tack #13. Give them contact details that actually work.

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This is one of those ‘brass tack’ pieces of advice that should be obvious. But it is surprising how often a potentially good news story fall...
Sunday, March 09, 2008

Brass Tack #12 - Offer different angles to different news media

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Sending out a standard press release to several news organisations can be an effective way of spreading your story quickly. However, it does...
4 comments:
Saturday, March 08, 2008

Brass Tack #11 - Target your information to a named journalist

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Following on from #10 , journalists respond better to people they know and like. Even if you are not on first-name terms with recipients of ...
1 comment:

Brass Tack #10 - Give them time to work on your story

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The late Douglas Adams may have loved the whooshing sound that deadlines make as they fly by, but this is a pleasure you have to forego if ...

Brass Tack #9 - Give them a high resolution photograph.

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I won’t bore you with the technical details but simply make the point that a well-composed photo is useless to the media if the quality of t...
Monday, November 26, 2007

Brass Tack #8 – Give them a well-composed photograph.

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Andy Warhol was in the same mindset as many tabloid editors when he described his idea of a good picture as ‘one that's in focus and of ...

Brass Tack #7 – Make it easy to copy and paste.

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Still on the topic of press releases, this piece of advice may raise a few eyebrows. Many journalists would claim to balk at the idea of cop...
1 comment:
Saturday, November 24, 2007

New threads...

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...OK, they're off the peg. But it was about time Screaming Headlines had a makeover. Been busy updating reflections on the recent FolkA...
Thursday, November 22, 2007

Brass Tack #6 - Give them an interesting quote or two.

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Quotes are recommended for press releases, if only to humanise them and prevent them from being little more than promotional announcements. ...
3 comments:
Monday, November 05, 2007

Brass Tack #5 - Tell the story simply

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‘The news’ may present itself as a reliable and factual account of what is happening out there in the ‘real world’. However, news items tend...
7 comments:
Saturday, October 27, 2007

Brass Tack #4 - Leave clever headlines to the experts.

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Newspaper sub-editors (at least some of them) are very good at writing eye-catching, cutely phrased headlines. We may think of some headline...
72 comments: