He provides a link to this article in the Australian journal Overland, describing a workshop event in which tactics like astroturfing are advocated to discredit NGOs, activist organisations or anyone else who might get in the way of questionable corporate behaviour.
The event was organised by Canadian PR 'consultant', Ross Irvine who argues:
The stratagem is to promote not with facts but values. This is what activists do, and what industry must do better.
The article is worth reading, especially if you believe that all PR is concerned with telling the truth, building relationships and keeping channels of communications open. It offers a disturbing insight into the dark side of PR. And it’s pretty scary.
(Thanks again to Philip Mediations Young for enabling me to follow the links to these sites.)