Saturday, March 08, 2008

Brass Tack #9 - Give them a high resolution photograph.

I won’t bore you with the technical details but simply make the point that a well-composed photo is useless to the media if the quality of the image is poor.

Before you send a photo to a newspaper or magazine, zoom in on a detail of the shot. Does the image still look sharp and clear? If not, the chances are that the publication will not be able to use the image.

A high-resolution image does not have to be a huge file. Indeed, many reputable media organisations still have computers that crash if you try to email them megabytes of imagery. It is possible to send a photo of, say, 500kb that will look great on newsprint.

Click here for a website that offers a good explanation of how this works.

Filed under:
media relations       press release       photograph       picture quality       press photography

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